Why Understanding Average Revenue Per Customer Can Help You Grow Your Business

Understanding “Average Revenue Per Customer” is a major statistic in most businesses.

It is our experience that few business owners have a thorough understanding of a small number of important metrics that drive revenue, profit and enterprise value. One of those drivers is average revenue per customer – how much does a typical customer pay you over the course of a year? Once you know the numbers, you can make informed decisions on whether you should focus on that driver and what you should do to improve it. Watch this video for ideas you can apply to your business.