Success Story: Trainer Achieves Work-Life Balance and Profit Too!
How a personal trainer transformed her business, increased her income, and achieved work-life balance.
Claire is a personal trainer with 20 years of industry experience. Her personal training business was a great success. There were many gyms competing in the area; but many years ago she had the clever idea to focus on a niche market of training pre- and post-natal women.
Problem
Twelve months ago, Claire decided to take the leap and grow her business. She opened a second location. Since that decision, Claire has been working long hours and, despite her hard work, her net income had declined. Claire realized that her business wasn’t on track to allow her to reach her goals. She knew she had to find a way to grow her profits fast, yet had no idea how to generate more income without working even longer hours. Claire was desperate, her work-life balance was out-of-control, and she was on the verge of burning out.
That’s when Claire turned to her Accountant for help.
Accountant’s Role
Claire’s Accountant conducted a survey on the strengths and weaknesses of her business by analyzing its current strategies, conducting interviews with customers and team members, and reviewing cash flow and financial statements. It became clear that, although Claire offered a great service, her current business tactics would only results in her working more and more hours and less and less profit.
After revealing opportunities and recommending changes such as extending business hours, revising her product pricing strategy and shifting some management duties to a qualified and trustworthy professional, her Accountant was able to help Claire finally see real results. Her revenue began to soar. Despite her fears, she did not receive a single complaint about changes to her pricing or personnel. Fees were now charged in advance and clients were aware that there was now a cancellation policy that would be enforced. The changes her Accountant helped her put into place also gave her more time to market her business and work-life balance.
Benefits for Client
In less than a year, Claire saw a 200% return on her investment of engaging her Accountant to assist and advise her. More importantly, Claire also achieved work-life balance and a sense of security that retirement was achievable and her plans were on track.
Is your business struggling? Could you use some help figuring out how to make it more successful? Sometimes it takes a person on the outside to really see what the issues are. Give Bressler & Company a call at 559.924.1225 and we’ll help you put a plan together to get your business going on the right track.
